Posted by Candace Borchert

 

Custom made signs play a crucial role in various industries, serving as essential tools for communication, branding, and navigation. These signs can be tailored to meet specific requirements, ensuring that they effectively convey the intended message while also aligning with the aesthetic preferences of the user.

The process of creating custom signs involves several key factors, including material selection, design elements, and production techniques. One popular material for custom signs is anodised aluminium, known for its durability and resistance to environmental factors. This material can withstand harsh weather conditions, making it suitable for both indoor and outdoor applications.  Markit is an expert in producing signs, metal nameplates, asset tags and other items made from anodised aluminium. 

According to industry statistics, approximately 70% of consumers form an opinion about a business based on its signage. This underscores the importance of investing in high-quality, visually appealing signs that can attract attention and enhance brand recognition. Custom signs can be designed to include various elements such as numbers, symbols, and letters, allowing for a high degree of personalization.

In terms of design, the use of color, typography, and imagery can significantly impact the effectiveness of a sign. Research indicates that color can increase brand recognition by up to 80%, while well-chosen typography can enhance readability and comprehension. Therefore, careful consideration should be given to these design aspects when creating custom signs.  Our in-house art team can assist in creating the right signage for your business.

Furthermore, the production of our custom made signs can utilize advanced printing technologies that ensure high-resolution graphics and vibrant colors. Techniques such as digital printing and screen printing are commonly employed to achieve the desired visual effects. We have a trademarked process (Permadize) which can create permanent, vibrant printing onto anodised aluminum that will stand up to NZ's worst weather conditions.  The choice of printing method can affect both the quality and longevity of the sign.  If you are unsure, just chat to our team.

In conclusion, custom made signs are an integral component of effective communication, safety and branding strategies. By leveraging high-quality materials, thoughtful design, and advanced production techniques, businesses can create impactful signs that resonate with their target audience. As the market continues to evolve, the demand for personalized signage solutions is expected to grow, highlighting the importance of staying informed about industry trends and best practices.

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