Custom made signs are essential communication tools that can be tailored to specific requirements while effectively conveying messages and meeting aesthetic preferences. With approximately 70% of consumers forming opinions about businesses based on signage, quality is crucial for brand recognition. Anodised aluminium is popular due to its durability and weather resistance, with Markit specializing in this material for signs, nameplates, and asset tags. Their trademarked Permadize process creates permanent, vibrant printing that withstands New Zealand's harsh weather conditions. Color can increase brand recognition by up to 80%, while good typography enhances readability, both supported by Markit's in-house art team who can help create appropriate business signage as demand for personalized solutions continues to grow.